Este eu ainda não tive a oportunidade de ler, mas dada a lista de autores e o conteúdo dos textos/regras que eles apresentam, a leitura só pode ser interessante!

1. ‘Rules Are Meant To Be Broken‘ by Greg Cohen, Senior Principal Consultant, 280 Group

2. ‘Work on Products You Are Passionate About’ by Brian Lawley, CEO and Founder, 280 Group

3. ‘Beware the Requirements Death Spiral’ by Greg Cohen, Senior Principal Consultant, 280 Group

4. ‘Think Like an Entrepreneur’ by Linda Gorchels, Director of Executive Marketing Education, Wisconsin
School of Business and author of The Product Manager’s Handbook

5. ‘Learn to Say “No” to Customers’ by Ivan Chalif, Blogger, The Productologist

6. ‘Product Management is Inherently Political’ by Rich Mironov, Author, The Art of Product Management

7. ‘There Is a Fine Line Between Knowing It All and Being a Know-It-All’ by Alyssa Dver, CEO, Mint Green
Marketing

8. ‘Market Research Must Be Actionable’ by Luke Hohman, Founder and CEO, The Innovationn Games Company

9. ‘The Two-Week Rule’ by Marty Cagan, Author, Inspired

10. ‘Focus on the Needs of Your Market, Not Just Individual Requests from Individual Customers’ by Jeff Lash, Blogger, How to Be a Good Product Manager

11. ‘No Surprises’ by Jim Reekes, Senior Principal Consultant, 280 Group

12. ‘Be Data-Driven by the Consumers of Your Product’ byKevin Epstein, Author, Marketing Made Easy

13. ‘90-360-3‘ by Dan Torres, Senior Director of Global Product Management, Kensington Computer Products

14. ‘Open Up More Possibilities by Bringing Creativity into Your Role as a Product Manager‘ by Natalie
Yan-Chatonsky, Product Management Consultant, brainmates pty ltd

15. ‘Get Your Hands Dirty’ by John Cook, VP of Consumer PC Marketing, Hewlett Packard Company

16. ‘Get Out of the Office’ by Paula Gray, Applied Cultural Anthropologist, AIPMM

17. ‘You Do Not Own Your Product’ by Linda Merrick, Founder, Pivotal PM

18. ‘Carve Out “Think” Time’ by Adrienne Tan, Director, brainmates pty ltd

19. ‘Get the Market Segmentation Right!’ by David Fradin, Senior Principal Consultant, 280 Group

20. ‘Clarify Your Product Positioning before Your Next Important Decision‘ by Fritz Mueller, Senior Director of Product Management, i365

21. ‘Clearly Define and Align Your Roles and Responsibilities’by Tom Evans, Principal Consultant, Lucrum
Marketing

22. ‘Write It Down!’ by Sarah Rosenbaum Gaeta, Senior Director of Content Product Management &
Sales Enablement, Plastic Logic

23. ‘Make Sure You Have Clear Priorities’ by Dan Olsen, Co-Founder and CEO, YourVersion

24. ‘Salespeople Don’t Just Want to Make Lots of Money’ by Dave Dersh, VP of Consulting and Training, 280 Group

25. ‘Create a Culture of Openness‘ by Erick Krock, Chief Marketing Officer, Voximate

26. ‘Align Your Product Strategy with the Company Strategy–Then Sell It!’ by Mara Kreips, Founder, Pivotal PM

27. ‘Short, Standardized Cycle Times Drive Predictability’ byJames Moorehead, VP of Product
Management,Support.com

28. ‘Find Market Problems Worth Solving’ by Nick Coster, Director, brainmates pty ltd

29. ‘A Business Is Not a Democracy‘ by Phil Burton, Senior Principal Consultant, 280 Group

30. ‘Agility Is Key to Product Management Success‘ by Matthew Bookspan, Director of Product Management, Voxeo

31. ‘Tap Into Your Customers‘ by Jen Berkley, Founder, The Insight Advantage

32. ‘Determine Your Marketing Approach Early–and Wisely’by Barbara Rice, Senior Principal Consultant, 280 Group

33. ‘Let the Customer End the Debate’ by Noel Adams, President, Clearworks

34. ‘Differentiation Isn’t Enough, You Have to Be Better‘ by Paul Alexander Gray, Consultant, brainmates pty ltd

35. ‘Act Like a Child’ by Michaela Zwinakis, VP of Solution Management, Governance Risk, and Compliance Solutions, SAP

36. ‘Decide What You Are Going to–and Not Do’ by Mike Freier, Senior Principal Consultant, 280 Group

37. ‘Establish Trust and Leadership’ by Developing Good Relationships with Team Members and Fostering Communication across Functions by Howard Rosenfield, Founder and Principal Consultant, Matanzas Creek Consulting, LLC

38. ‘Great Execution Trumps a Great Product Idea’ by Janet George, Director of Research Engineering, Yahoo! Research

39. ‘Be All You Can Be’ by Reena Kapoor, Founder and Chief Strategist, Conifer Consulting

40. ‘I Can See Clearly Now: The Transformational Power of Transparency’ by Christine Crandell, Senior Vice President of Global Marketing, Accept Software

41. ‘Always Be Learning‘ by Therese Padilla, Co-Founder and President, AIPMM

42. ‘These Are Our Rules. What Are Yours?‘ by Greg Cohen, Senior Principal Consultant, 280 Group